Consumer promotion to support brand loyalty, increase frequency and average spend on Barilla products, raise awareness of the Casa Barilla Cooking School. Our idea was to promote Barilla as the name on everyone’s lips for great tasting Italian meal solutions.
In-store shopper activity, events, exhibition stands and online social media activity brought the successful international campaign ‘Share the Table’ to life, creating Barilla ambassadors and ultimately drive sales of pasta and sauces.
