The challenge I was faced with was to develop a new master-brand for Sydney’s iconic Capitol Theatre along with sub-brand executions for its Capitol Class and Capitol Events service offerings. Referencing the theatre’s rich and flamboyant heritage helped me to create a brand experience and visions by capturing the essence of the theatre and it’s colourful history. I created various collateral, including print and digital. I also facilitated a number of photo shoots and built a library of bespoke imagery used in their key communication. Capitol Theatre goes from strength-to-strength, a bastion of the busy performing arts scene in Australia.
Capitol Theatre
