Earth Hour famously started as a lights-off event in Sydney, Australia. With its introduction and expansion across Australia and now the globe, a logo, brand identity along with collateral and a style guide was developed which I created. Since then, this brand has grown to engage more than 7000 cities and towns worldwide. Today, Earth Hour engages a massive mainstream community on a broad range of environmental issues. The one-hour event continues to remain the key driver of the now larger movement.
Earth Hour
