The challenge I had was to bring the traditional iconic brand ‘The Age’ into the digital space, creating a logo that had a reputable online presence. Fairfax also required additional online brands for other Australian states: WA Today, Brisbane Times and BusinessDay. All of which went through extensive research, analysis and focus groups to appeal to a wide demographic and stand the test of time. Since their creation, they have become well recognised brands across Australia and the world today.
Fairfax Digital
