Medibank embarked on a mission to enhance their on-site presence and establish deeper connections with Corporate Partners by revamping their consumer offerings. I tapped into the potential of their health and wellbeing services to create a captivating campaign featuring an exclusive combined offer from Rebel Sport, Hello Fresh, and Endota Spa. In addition to concept development, I took charge of directing the photography and design elements for various mediums, including outdoor, print, digital display and social, as well as Outlook templates. This innovative approach proved to be a game-changer for Medibank, enabling them to attract a wider audience and generate heightened interest, while ensuring inclusivity for older demographics. The successful one-month campaign brought in over 1400 new leads and memberships.
