The campaign ‘Connect like never before’ for Natural Gas emphasised the importance of quality time spent with loved ones, showcasing the ability of the Natural Gas flame to unite people and foster reconnection.
I managed the progress and execution of a triumphant multi-media campaign, integrating extensive consumer research to establish benchmarks. Various media channels such as TV, print, out of home, online, digital, targeted DM, events, and trade activities were utilised to encourage more households and businesses to opt for Natural Gas. It is evident from the data that there has been a noticeable surge in connections year-on-year, indicating a growing preference for Natural Gas among individuals.
