My role for this campaign was to extend the former Natural Gas campaign through new photography, direction and messaging with a specific focus to reach the below the line audience. Engaging people at home with heavily targeted direct mail I used truisms to educate households and visuals the audience could associate with, empowering them to make the ‘smart choice’ and switch to Natural Gas.
Natural Gas #3
November 20, 2023 Alan Gallery, Video
more work from Direct Mail Print
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