NSW Compensation Lawyers attracts a large number of cases through its high-standing reputation in the Western Sydney Serbian market, however, they required a more diversified marketing approach. An integrated Marketing Strategy and Plan pulled all existing and new marketing tactics together. The Plan started with the redevelopment of the existing logo, tagline and corporate identity and included collateral, print, online advertising and video. The new brand identity helped make NSW Compensation Lawyers stand out in the competitive market – the branding was professional and credible, and is used through consumer, legal and medical channels as required of a personal compensation law firm.
