The challenge I was faced with was to create an integrated campaign to reposition and rebrand República Coffee from its fair trade, organic origins into a premium brand. Whilst retaining the integrity of their fair trade beginnings, I developed a new visual approach, branding and packaging. Giving it presence amongst an already competitive market developed for the current range and proposed new lines. In addition to implementing a re-launch strategy utilising social media, nine new product lines were accepted into key Australian retailers, Coles and Woolworths.
República Coffee
