Scenic Blue Design required a shift in their existing brand from being a landscape gardener of bigger outer suburb gardens to one that transforms smaller inner city gardens. The brand was revitalised with a new identity, a new look and a new direction. This included a logo redesign, print collateral, photography, a new website, social media presence including Facebook and Pinterest, a high-end DM piece and eDM. Within 8 weeks of the campaign launch there was 944 unique visits to the new website, 2431 Page visits, 38 Facebook referrals and 250 eDM referrals.
