In a market overflowing with credit card offers, St.George sought a new approach to differentiate themselves in the highly competitive credit card industry.
Specifically targeting two distinct groups of users: those who wanted to effectively manage their expenses and cashflow, and those who sought rewards and benefits, we offered products that align with their financial goals and behaviours: The Vertigo credit card for Minimisers and the Amplify Rewards credit card for Maximisers.
Leveraging data-driven insights, I developed and meticulously crafted an innovative campaign that was strategically showcased on various online platforms. This encompassed social media, digital display, sponsored content, and retargeted advertisements to maximise its reach and effectiveness.
During a time of financial uncertainty, the campaign effectively helped St.George reshape consumer perspectives, enhanced their market presence and forged deeper connections with their customer base through this well-executed strategic initiative.
