Renowned for their commitment to quality, The Australian Natural Soap Company is a leading brand in the personal and home care market. They specialise in producing exceptional products that are made from natural ingredients. Each item in their range is carefully crafted in Australia, utilising the finest local ingredients and essential oils to maximise their incredible benefits.
After ten years as a prominent national brand, I reimagined its identity to guarantee its continued relevance in the years to come. By creating unique packaging that stands out on store shelves, I made it easier for customers to discover and connect with the brand in a competitive market. Through a fresh vision, I introduced a new logo, attractive colour palette, innovative design, and captivating packaging for an enhanced website. This complete makeover beautifully captures the essence of the Australian landscape, reflecting the brand’s growth and mission perfectly.
Since my refresh, the company has achieved remarkable growth through various marketing strategies including outdoor, print ads, PR, influencer collaborations, merchandising, in-store events, subscription boxes, giveaways, Google ads, and digital marketing on Instagram, Facebook, TikTok, and Pinterest. In the past three years alone, it has generated an impressive $3.7 million in revenue.
The brand’s success is evident in its wide presence, with over 500 stockists including popular retailers such as Myer, Nourished Life, Go Vita, and Flora and Fauna, as well as a thriving online platform.
