Westpac recently hosted an Investor Day and showcased their impressive initiatives in digital, travel, and business sectors to spark excitement and optimism among investors about the banking group’s future.
In just three short weeks, I generated ideas, visualised concepts, outlined storyboards, and produced three high-energy videos that were instrumental in elevating the event experience.
The videos highlighted Westpac’s advanced digital capabilities to aid businesses, including micro-SMEs, ensuring faster, secure and flexible banking. They emphasised the safety and ease of using the Westpac app for local and international transactions, and introduced the ‘Digital Banker’ platform for better customer engagement.
Westpac expressed immense satisfaction and received an outstanding response to the videos, leading to valuable connections. The digital team became advocates, and 5 more videos were requested.
